As the "first frontline" of market expansion and client acquisition for the group, the Marketing Center plays a critical role in brand promotion and lead generation. Through the construction of a new media platform matrix, we enhance brand exposure and user engagement, build brand reputation quickly, and drive rapid growth in client acquisition and user conversion rates.
VP of Marketing Center
"We are a Marketing Team of over 100 professionals, including domestic and international new media influencers, top universities graduates, and experienced operators across various industries. Our business covers mainstream media both at home and abroad. We've collaborated on multiple 0-to-1 cold-start projects, achieving an annual total exposure of over 300 million views across all platforms. Externally, we provide students and parents with the latest study-abroad information and protect our group's brand image; internally, we offer market research and client resources to fuel company growth."
Operate accounts across multiple platforms and produce high-quality content to attract and acquire clients.
Develop marketing strategies aligned with key moments to grow followers and enhance user loyalty across platforms.
Share real-time updates about the company to deepen client understanding and boost brand recognition.
Monitor public sentiment across media platforms, manage crises, and safeguard brand reputation.
Account Operations. Manage new media platforms like Xiaohongshu, Zhihu, and WeChat Official Accounts to boost exposure and engagement.
Video Production. Creative Director: Develop concepts and scripts to communicate brand image and philosophy. Post-production: Edit footage and add effects to produce high-quality content.
Collaboration & Partnerships. Identify and engage with quality student unions or influencers, negotiate partnerships, publish content, and evaluate performance.
Overseas Promotion. Build and recruit overseas teams, plan and execute campaigns, drive lead generation and engagement, and achieve cross-border promotional goals.
Advertising Analysis. Develop and adjust ad strategies based on regular data analysis to optimize content and operations.
Lead Conversion. Respond promptly to client inquiries, guide interactions to convert leads into valuable contacts.
