Master's in Economics and Management, University of Manchester, UK;
With 10 years of entrepreneurial experience in the international education industry, Han has
received numerous awards, including the China Entrepreneur Pioneer Award and Forbes Global
Alliance recognition.
With exceptional self-iteration and keen market insights, Han leads the team in building the
innovative and efficient operational system, “HighMark System”—a comprehensive student
career planning service, becoming a benchmark brand in the field of Chinese student
counseling.
Neil
VP of Marketing, HighMark Group
With 6 years of market experience, Neil has successfully led multiple startup projects from
0 to 1.
He drives disruptive self-iteration at HighMark each year, consistently achieving
groundbreaking results.
Under his leadership, market channels generated over 100 million GMV, and he won the Little
Red Book Annual Education Gold Award.
Neil has incubated over 200 commercial traffic IPs, with annual exposure surpassing 300
million. He has extensive practical experience in market operations, traffic, product
monetization, and content management.
Vicky
Head of HighMark Star
With extensive experience in the study abroad application and education industry.
Vicky previously served as the Asia Program Manager at New Oriental Future Overseas and the
project lead for Dalian and Chengdu.
She has demonstrated exceptional skills in study abroad planning, project management, and
business development, helping countless students achieve their dreams of studying abroad.
Nara
Head of HighMark Tutor
With 17 years of experience in the international education industry.
Nara has served as an Elite English Sales Trainer at New Oriental Education & Technology
Group and National Sales Director at Woodpecker International Education Consulting.
She successfully built a U.S. consulting team, generating nearly 200 million RMB in revenue,
setting a benchmark in the industry.
Jason
Head of HighMark Career
With 10 years of experience in campus and lateral recruitment, Jason has a deep
understanding of the current landscape and trends in the international student job market.
He has previously worked as a management trainee at a Fortune 500 FMCG giant and as a Senior
Planning Manager at Weibo and BlueFocus.
With keen market insights, Jason has built a comprehensive employment support system for
international students.
Sveta
General Manager, Beijing Branch
With over 10 years of experience in marketing and growth, specializing in the internet and
education industries.
Sveta has held key executive roles at listed companies such as JD.com (P8 level),
YunXuetang, and Xueersi.
She is proficient in growth strategies and project management, having led projects that
generated over 100 million RMB in revenue.
Cathy
Director of Academic Planning Center
With decades of experience in K-12 education sales and 5 years in Australian and New Zealand
study abroad applications.
Cathy previously served as the Manager of the Australia & New Zealand Department at Jinjilie
Study Abroad, leading her team to exceed sales targets.
Joining HighMark in 2020, she built the sales team from 1 to N, helping the team achieve
nearly 40 million in performance over 3 years.
Alice
Director of Human Resources
With extensive hands-on experience in human resources management, Alice has worked at
McFlower Food Group Ltd. and Sunflower Industrial Co., Ltd.
She has been recognized as “Outstanding Manager” for three consecutive terms, known for her
exceptional leadership and team management skills.
Alice oversees and strategizes the development of HR and administration across the group,
driving execution to support the long-term growth of the business.
Chris J.
Technical Director
With extensive experience in software development and technical management.
Chris has served as a technical manager and project lead at several subsidiaries of Baidu,
leading teams to complete multiple innovative technology projects.
Doris
Director of Public Relations
A graduate of Shenyang Sports University, Doris was a former national volleyball player,
demonstrating exceptional teamwork and leadership abilities.
With extensive experience in brand communication and PR management, she has served as the PR
Operations Director at several well-known companies, including Beida Jade Bird, Furen Group,
and BlueFocus Shanghai. Doris has led media relations and brand communication strategies,
driving rapid increases in corporate visibility.
Ada
Chief Financial Officer
With 16 years of hands-on financial management experience, Ada has worked with three Hong
Kong-listed companies and one A-shares listed company.
She is highly experienced in investment and financing, mergers and acquisitions, internal
control systems, and liaising with third-party institutions, with a strong understanding of
regulatory processes with the Securities and Exchange Commission and Hong Kong Stock
Exchange.
Ada led the IPO process for a Hong Kong VIE structure, completed a “betting” merger and
acquisition for an A-shares company, and successfully listed on the Hong Kong main board.
Peiyao
Brand Visual Director
Graduated from EAE Business School, Spain, with a major in Business Analytics and Big Data
Strategy.
With 10 years in brand design and 7 years in project management and business consulting,
Peiyao focuses on innovative design across print, interior, product, and digital spaces to
help brands achieve business goals.
She excels at integrating pop culture and trending content into brand strategies, ensuring
the brand stays ahead in the market.
Peiyao has provided creative marketing services for leading Chinese brands in the consumer
electronics and new energy sectors, including Xiaomi, Huawei, and Xpeng, offering brand
visual design and strategic planning to support their overseas market expansion.